Our Story
dig from archives
Sheth London began at home, in a grandmother’s wardrobe. Nearly hundred-year-old heritage pieces, folded away, worn, and preserved over time. Searching through her closet, studying aged silk, softened colors, and familiar patterns became the beginning. Those archives shaped Sheth London.
linking heritage to modernity
We stand between tradition and modern life, acting as a bridge; our work connects generations through design. We are only borrowing this art from our ancestors, carrying it forward with care. These pieces are not owned by us; they are inherited, preserved, and passed forward for generations to come.
designed in London
London shapes how Sheth speaks to the world. This city influences us on how heritage is worn today. Designing in London allows the craft to move naturally into contemporary wardrobes, connecting old stories with a global audience.
Our Founder
London Changed me, India reminded me
“I founded SHETH LONDON to bring together two worlds, India and London, that have shaped me. At the heart of the brand are our artisans - their hands, knowledge and creativity make every piece possible. For me, it is about carrying that knowledge forward while creating something relevant to how we dress today.”
Our Values
Authenticity
Staying true to our origins, materials, and people.
Craftsmanship
Honouring the handmade and the human touch.
Community
Supporting local artisans and sustaining heritage crafts.
Intention
Designing and producing with care, precision, and purpose.
Modernity
Interpreting tradition for today's world with a unique aesthetic.
Authenticity
Staying true to our origins, materials, and people.
Craftsmanship
Honouring the handmade and the human touch.
Community
Supporting local artisans and sustaining heritage crafts.
Intention
Designing and producing with care, precision, and purpose.
Modernity
Interpreting tradition for today's world with a unique aesthetic.